Every brand has those iconic moments — when something you created ends up in just the right hands and styled just the right way. For us at 6ShoreRoad, one of those moments came on a sunny afternoon in Beverly Hills, when Kim Kardashian was spotted in our Audrey Wool Poncho, a not-so-resortwear (but essential fall) piece.
Her stylist at the time, Monica Rose, pulled the piece from our Los Angeles showroom the week prior in January. Then, seemingly effortlessly, Kim Kardashian’s poncho street style moment was captured just days later — walking confidently down the Hollywood sidewalk in knee-high leather boots, oversized sunglasses, a sleek ponytail, and our soft, draped Audrey Poncho in Gris. The look was simple, elevated, and undeniably cool — a perfect example of celebrity street style winter fashion.
Winter dressing doesn’t always make it easy to feel stylish, but that’s exactly where ponchos come in. Cozy without being bulky, relaxed without feeling sloppy — it’s a balancing act that few pieces pull off so well. Even now, you’ll spot poncho outfit ideas for winter 2025 making regular appearances in fall/winter collections from houses like Chloé, Max Mara, and Etro. Minimalist favorites like The Row and Totême keep them in rotation, too.
Trends may come and go, but the right poncho always feels current. There’s a reason the poncho trend in 2025 still thrives. Rooted in centuries of global tradition — from the Andes to high fashion runways — the poncho has always been a symbol of ease, movement, and understated power.
Kim’s choice to style the Audrey Poncho by 6ShoreRoad so casually yet so polished was a reminder that fashion isn’t always about what’s brand-new — it’s about the versatile outerwear for winter travel that fits into your life, season after season. She wasn’t trying to make a statement. And that’s exactly why it worked.
The Audrey Poncho wasn’t designed to chase trends. It was born from a desire to create cozy but stylish fall outfits that move with you — for real life — those in-between moments when you want to feel comfortable but still look like you have somewhere fabulous to be. Kim captured exactly what we envisioned: chic fall layering with poncho styling, without compromising either.
It’s the same spirit that defines everything we make today at 6ShoreRoad: fashion moments that made 6ShoreRoad iconic — versatile pieces that transition from beach to city, from day to night, and from winter streets to breezy vacations.
That’s always been our goal: to create pieces that don’t scream for attention, but earn it — through detail, texture, and intention. Pieces that you can throw on over a bikini or pair with leggings and heels for elevated cozy outfits for city style. Pieces that don’t ask you to choose between comfort and style.
More than a throwback, this moment feels like a nod to the foundation we’ve always stayed true to: celebrating the in-between, designing for transition, and making fashion that reflects the way real women move through the world.
So thank you, Kim — for the quiet flex. For showing the world that a poncho can be part of a power look. And for reminding us that sometimes, the best trends are the ones that happen naturally.
Who knows — maybe it’s time for the Audrey Poncho to make a comeback. 😉
Explore our latest swimwear collection — made for seamless transitions from beach to bar, and for every part of your day.
Shop now at 6shoreroad.com.
